The Aspirations of Start-up Entrepreneurs

1. Making a Difference: Start-up entrepreneurs are often driven by a desire to create a strong brand which people love. You aspire to solve client problems, meet their needs, and overall make a positive footprint in the world.

2. Financial Independence: Entrepreneurs dream of achieving financial independence through successful businesses. Building a profitable business that generates sustainable income and wealth is the end goal.

3. Flexibility and Autonomy: Freedom to work on your own terms, where and when you like is often the objective of entrepreneurs. Escaping the 9 to 5 grind of making someone else rich, the start-up owner seeks a life of freedom and autonomy which PAYE never gave.

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